Seth Jaffe - The Sober Coach

Seth is a nationally recognized interventionist and sober coach who has been involved in both rehab and recovery. He has worked in both residential & outpatient programs in New York and Arizona with years of experience as a group facilitator for both adults and adolescents. He has also worked for the National Institute on Drug Abuse as a field director in N.Y.C. studying the effectiveness of residential treatment programs.

Seth was one of the featured interventionists on the critically acclaimed A&E show "Intervention" as well as a featured Sober Coach on the A&E show "Relapse: The Sober Coach Chronicles".

He is also a Dr. Oz expert on addiction & recovery.

Seth is a native New Yorker whose home base is in Los Angeles, California who travels throughout  the country working with clients.


No one can go back and make a brand new start,

but anyone can start right now

and make a brand new ending.

About Addiction:

There are many roads that lead to addiction. The most common one is when we first get high with our friends, it takes away our fears and feelings of inadequacy and is all fun and good times. When our using becomes habitual, the fun, good times and friends start to fade away as we become slaves to our addiction. As the pain, guilt and shame become greater, the need to use more and more becomes stronger until we reach that point where using doesn't work as it once did. In spite of this, we continue to use because our addiction demands to be fed. When we cry out " I want to stop using and hurting my family". Our addiction laughs, "I don't care about you or your family, just feed me". We will do anything to feed our addiction and to escape from our feelings. This vicious cycle creates a life of suffering for ourselves, our family and loved ones.

The life of addiction is a slow lonely death. The spirit dies first, followed by the mind and finally the body. This slow death brings heartache, hopelessness and tears to those we love and to those who love us. It cannot be fixed nor cured by good intentions, material success or by an intellectual understanding of addiction

Addiction will make you believe that you're in control and you can stop using if you really wanted to or it tells you that you can't and that there is no hope. It will tell you that recovery will never work for you. Addiction is a liar.


About Recovery:

When the drugs and alcohol are taken away from an addict it leaves a vacuum which abstention from using does not fill. We often try to fill this vacuum by substituting one addiction for another; money, sex, food, gambling etc. to fix this uneasy feeling, but it never fixes anything. This feeling of uneasiness will continue to exist until that vacuum is filled with recovery, a healing and awakening of the spirit. Recovery will work for any Addict if they have the desire to stay clean & sober above all else and the willingness and honesty to do whatever it takes to have a life of recovery.


We must always remember to build our life around our recovery, for without recovery we will have a life not worth living.

Recovery offers the greatest gifts possible, redemption and the opportunity to help another addict because we cannot do this alone.

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